https://brookerandel.cargo.site Brooke Randel Thu, 30 Apr 2026 01:22:50 +0000 https://brookerandel.cargo.site en https://brookerandel.cargo.site/1 Tue, 11 Sep 2018 16:58:11 +0000 Brooke Randel https://brookerandel.cargo.site/1 01Started in the DMs Sparking curiosity &amp; connections on Instagram ︎ https://brookerandel.cargo.site/2 Tue, 11 Sep 2018 16:58:12 +0000 Brooke Randel https://brookerandel.cargo.site/2 02Run This Town &nbsp;Showing the power of support on Stories︎ https://brookerandel.cargo.site/3 Tue, 11 Sep 2018 16:58:13 +0000 Brooke Randel https://brookerandel.cargo.site/3 03Hungry, Hungry Humans Turning a day at the Life is Beautiful festival into a Snickers sensation &nbsp;︎ https://brookerandel.cargo.site/4955340 Wed, 26 Sep 2018 17:37:14 +0000 Brooke Randel https://brookerandel.cargo.site/4955340 ∞Wait, who?Brooke Randel. BR-ooke RAN-del. Broooooke Randel. It sounds familiar, but what is it? &nbsp; ︎ https://brookerandel.cargo.site/Started-in-the-DMs Thu, 30 Apr 2026 01:22:50 +0000 Brooke Randel https://brookerandel.cargo.site/Started-in-the-DMs DIGITAL CAMPAIGN: DIGITAL, VIDEO, CREATIVE DIRECTIONStarted in the DMs Start things off on Instagram. :60 Spot Banners <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/a32d15b07cf52f9a732fd7d17a3f8bee9c220d346e7402561508ba87acaabdaa/009_2371_StartedInTheDMs_NAM_Acq_EN_UAC_1200x1200_Static_V1_IG_M2-778.png" data-mid="247718316" border="0" src="https://freight.cargo.site/w/1000/i/a32d15b07cf52f9a732fd7d17a3f8bee9c220d346e7402561508ba87acaabdaa/009_2371_StartedInTheDMs_NAM_Acq_EN_UAC_1200x1200_Static_V1_IG_M2-778.png" /><img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/f161938e594de967892867e7fb759137a11f20ac564f3276857e41f9206ed7fa/009_2371_StartedInTheDMs_NAM_Acq_EN_UAC_1200x1200_Static_V2_IG_M2-778.png" data-mid="247718317" border="0" src="https://freight.cargo.site/w/1000/i/f161938e594de967892867e7fb759137a11f20ac564f3276857e41f9206ed7fa/009_2371_StartedInTheDMs_NAM_Acq_EN_UAC_1200x1200_Static_V2_IG_M2-778.png" /><img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/71c404c8b6c88313003f9c430241cf950fe6e7021d3dc438607e23e90bc85f30/009_2371_StartedInTheDMs_NAM_Acq_EN_UAC_1200x1200_Static_V3_IG_M2-778.png" data-mid="247718318" border="0" src="https://freight.cargo.site/w/1000/i/71c404c8b6c88313003f9c430241cf950fe6e7021d3dc438607e23e90bc85f30/009_2371_StartedInTheDMs_NAM_Acq_EN_UAC_1200x1200_Static_V3_IG_M2-778.png" /> A collaboration between Instagram / DEPT / Magna Studios. Directed by Haley Elizabeth Anderson. https://brookerandel.cargo.site/Run-This-Town Wed, 11 Aug 2021 20:33:47 +0000 Brooke Randel https://brookerandel.cargo.site/Run-This-Town DIGITAL CAMPAIGN: DIGITAL, VIDEORun This Town Move forward with support. Start on Instagram Stories.:60 Spot :30 Spot <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/b1cfc774ee6bb45598c37ddb74cf1af7aee110e366be8e21c5a7622a6173814d/009_2108_RunThisTown_LATAM_Acq_EN_UAC_1200x1200_Static_V2_IG_M2-636.png" data-mid="247718448" border="0" src="https://freight.cargo.site/w/1000/i/b1cfc774ee6bb45598c37ddb74cf1af7aee110e366be8e21c5a7622a6173814d/009_2108_RunThisTown_LATAM_Acq_EN_UAC_1200x1200_Static_V2_IG_M2-636.png" /><img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/c1ba588e669e0d8826a2888d834afc7cff4b3f9153e5afdde09368ad62a70702/009_2108_RunThisTown_LATAM_Acq_EN_UAC_1200x1200_Static_V3_IG_M2-636.png" data-mid="247718450" border="0" src="https://freight.cargo.site/w/1000/i/c1ba588e669e0d8826a2888d834afc7cff4b3f9153e5afdde09368ad62a70702/009_2108_RunThisTown_LATAM_Acq_EN_UAC_1200x1200_Static_V3_IG_M2-636.png" /><img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/a51aeffae25c12c67ba3670e6534a9bc39b9925828446988d0013969342d5289/009_2108_RunThisTown_LATAM_Acq_EN_UAC_1200x1200_Static_V1_IG_M2-636.png" data-mid="247718447" border="0" src="https://freight.cargo.site/w/1000/i/a51aeffae25c12c67ba3670e6534a9bc39b9925828446988d0013969342d5289/009_2108_RunThisTown_LATAM_Acq_EN_UAC_1200x1200_Static_V1_IG_M2-636.png" /> A collaboration between Instagram / DEPT / The Light. Directed by Diane Russo Cheng. https://brookerandel.cargo.site/Hungry-Hungry-Humans Wed, 26 Sep 2018 17:41:38 +0000 Brooke Randel https://brookerandel.cargo.site/Hungry-Hungry-Humans BRAND CAMPAIGN: EXPERIENTIAL Hungry, Hungry Humans <img width="1083" height="1444" width_o="1083" height_o="1444" data-src="https://freight.cargo.site/t/original/i/a1265719cfd89063c2586b0c048f20496997518e3c8d5df5db2600fa075f9127/IMG_1958.jpg" data-mid="25098063" border="0" data-scale="70" src="https://freight.cargo.site/w/1000/i/a1265719cfd89063c2586b0c048f20496997518e3c8d5df5db2600fa075f9127/IMG_1958.jpg" /> It’s one thing to go to a festival. It’s another to start a scene. For the Life is Beautiful festival in Las Vegas, Snickers wanted to make a stir for its fans and for its new flavors: hazelnut, peanut butter, almond and crispy. To engage these festival-goers, my creative team knew we needed something big. Something exciting. Something to feed their competitive side.&nbsp; We called it Hungry, Hungry Humans. &nbsp; <img width="1083" height="1444" width_o="1083" height_o="1444" data-src="https://freight.cargo.site/t/original/i/d5060b1c673d4247c1b8cbb9afe86a449624495afa1d20299c15faef19667af2/IMG_6357.jpg" data-mid="25098073" border="0" data-scale="79" src="https://freight.cargo.site/w/1000/i/d5060b1c673d4247c1b8cbb9afe86a449624495afa1d20299c15faef19667af2/IMG_6357.jpg" /> <img width="1067" height="1600" width_o="1067" height_o="1600" data-src="https://freight.cargo.site/t/original/i/fde6eac365908b2f698fadbfa01768fa663dd711c40d53b15e0f01ef7450fd9b/HHH_sign.jpg" data-mid="41115444" border="0" data-scale="80" src="https://freight.cargo.site/w/1000/i/fde6eac365908b2f698fadbfa01768fa663dd711c40d53b15e0f01ef7450fd9b/HHH_sign.jpg" /> Inspired by the classic board game, our inflatible version had people leaping and diving to grab as many new Snickers flavors as they could from the center. The only thing holding them back? A tether, of course, and one minute on the clock. With my team, I developed the concept, rules and communication for this game and overall festival activation.&nbsp; To say it was a big hit would be (in my opinion) an extremely fair pun. <img width="546" height="856" width_o="546" height_o="856" data-src="https://freight.cargo.site/t/original/i/cb7d9eee392bed20ffe7cccb65f754eed6c498bd203ab0b7958ba5141b73713e/Screen-Shot-2019-04-29-at-3.50.37-PM.png" data-mid="41115445" border="0" data-scale="100" src="https://freight.cargo.site/w/546/i/cb7d9eee392bed20ffe7cccb65f754eed6c498bd203ab0b7958ba5141b73713e/Screen-Shot-2019-04-29-at-3.50.37-PM.png" /><img width="524" height="862" width_o="524" height_o="862" data-src="https://freight.cargo.site/t/original/i/cad7c067c684364d9a15551083216301f831d4b5defc08a7593737d6a58cf9ed/Screen-Shot-2019-04-29-at-3.50.56-PM.png" data-mid="41115446" border="0" data-scale="98" src="https://freight.cargo.site/w/524/i/cad7c067c684364d9a15551083216301f831d4b5defc08a7593737d6a58cf9ed/Screen-Shot-2019-04-29-at-3.50.56-PM.png" /><img width="1925" height="1444" width_o="1925" height_o="1444" data-src="https://freight.cargo.site/t/original/i/fc67c40068218fcf1d16d062aef121caca22c9838f9d747d2817b1559c033dd3/IMG_5632.jpg" data-mid="25098071" border="0" src="https://freight.cargo.site/w/1000/i/fc67c40068218fcf1d16d062aef121caca22c9838f9d747d2817b1559c033dd3/IMG_5632.jpg" /><img width="600" height="585" width_o="600" height_o="585" data-src="https://freight.cargo.site/t/original/i/aaa74253ead6b309721f27a6f0dfe875a20fde1ea2a9cf06db7cb4d6b7944ebf/hungryhungryhumans.gif" data-mid="25839311" border="0" src="https://freight.cargo.site/w/600/i/aaa74253ead6b309721f27a6f0dfe875a20fde1ea2a9cf06db7cb4d6b7944ebf/hungryhungryhumans.gif" /> https://brookerandel.cargo.site/Interesting-is-Good Tue, 11 Sep 2018 16:58:16 +0000 Brooke Randel https://brookerandel.cargo.site/Interesting-is-Good BRAND CAMPAIGN: OOH, DIGITAL Interesting is Good <img width="600" height="400" width_o="600" height_o="400" data-src="https://freight.cargo.site/t/original/i/3a6e4c8f8cdf1286d1388abe983b77ca1f975fd52875e721b89738a4673e88df/whyy_billboard_2_600x400.jpg" data-mid="24002445" border="0" src="https://freight.cargo.site/w/600/i/3a6e4c8f8cdf1286d1388abe983b77ca1f975fd52875e721b89738a4673e88df/whyy_billboard_2_600x400.jpg" /> Everyone who knows about WHYY—Philly’s NPR station— listens. The problem is that not everyone knows about WHYY. This awareness campaign gave people a reason to try the station: be fascinated now, be fascinating later. <img width="1006" height="298" width_o="1006" height_o="298" data-src="https://freight.cargo.site/t/original/i/af3d9617a22aa5635b2577ca5dcc2c5857c53f2e61e6a6f2acd3bc630f7e48d7/Screen-Shot-2015-07-12-at-11.06.00-PM.png" data-mid="24002325" border="0" src="https://freight.cargo.site/w/1000/i/af3d9617a22aa5635b2577ca5dcc2c5857c53f2e61e6a6f2acd3bc630f7e48d7/Screen-Shot-2015-07-12-at-11.06.00-PM.png" /> <img width="900" height="600" width_o="900" height_o="600" data-src="https://freight.cargo.site/t/original/i/f65c53e97972101bebebf7cb390125c58295d45752e5b7192f95872060ac7b92/IMG_1194.JPG" data-mid="24002451" border="0" src="https://freight.cargo.site/w/900/i/f65c53e97972101bebebf7cb390125c58295d45752e5b7192f95872060ac7b92/IMG_1194.JPG" /> Working closely with my creative team, I wrote headlines to intrigue drivers, commuters and pedestrians to open their ears and get more interesting. <img width="1068" height="424" width_o="1068" height_o="424" data-src="https://freight.cargo.site/t/original/i/6f896a27c998764034ca83977225ef5755cacba86bca984dcba4706b86d6435a/Screen-Shot-2015-07-12-at-11.06.48-PM.png" data-mid="24002452" border="0" src="https://freight.cargo.site/w/1000/i/6f896a27c998764034ca83977225ef5755cacba86bca984dcba4706b86d6435a/Screen-Shot-2015-07-12-at-11.06.48-PM.png" /> <img width="1506" height="1304" width_o="1506" height_o="1304" data-src="https://freight.cargo.site/t/original/i/7866928b377985fc9ded51885daf2a74a6d8dabcbb5c3d210cc089006fe3eca1/Screen-Shot-2015-07-12-at-10.42.48-PM.png" data-mid="24002453" border="0" src="https://freight.cargo.site/w/1000/i/7866928b377985fc9ded51885daf2a74a6d8dabcbb5c3d210cc089006fe3eca1/Screen-Shot-2015-07-12-at-10.42.48-PM.png" /> <img width="266" height="428" width_o="266" height_o="428" data-src="https://freight.cargo.site/t/original/i/12319aeb2dd800ed20b6541112e67b25f024dde3675c40d310634504c96a3e31/whyy_banner1.png" data-mid="24002489" border="0" src="https://freight.cargo.site/w/266/i/12319aeb2dd800ed20b6541112e67b25f024dde3675c40d310634504c96a3e31/whyy_banner1.png" /> https://brookerandel.cargo.site/Color-You-Can-Hold Tue, 11 Sep 2018 16:58:16 +0000 Brooke Randel https://brookerandel.cargo.site/Color-You-Can-Hold DIGITAL CAMPAIGN: ECOMM, EMAIL, IN-STORE Color You Can Hold Endless options are great until you have to choose one. This insight led my team to streamline how Trex, the world's #1 decking brand, sells their high-performance, high design products. <img width="1888" height="1162" width_o="1888" height_o="1162" data-src="https://freight.cargo.site/t/original/i/697614ba3783c571eedd807be4020e066c31bc9b5c8e48908cf1823770cc3806/ShopTrex_hero.png" data-mid="24002629" border="0" src="https://freight.cargo.site/w/1000/i/697614ba3783c571eedd807be4020e066c31bc9b5c8e48908cf1823770cc3806/ShopTrex_hero.png" /> On shop.trex.com, shoppers can find board samples to purchase and compare at home. <img width="821" height="646" width_o="821" height_o="646" data-src="https://freight.cargo.site/t/original/i/bf40ee51dd3ea925a6ba98797ecca8be93ae1d359ed1821aacc81f1f1d7d37aa/H.png" data-mid="24002663" border="0" src="https://freight.cargo.site/w/821/i/bf40ee51dd3ea925a6ba98797ecca8be93ae1d359ed1821aacc81f1f1d7d37aa/H.png" /> Since board samples are durable enough to be sent without packaging, we put stickers on them to give shoppers an easy place to get started. To start, my creative team built ShopTrex, an ecommerce platform that allows customers to buy board samples and test them out at home just like they would with paint chips. We supported this with helpful messaging on the board samples themselves and a robust email marketing strategy that serves people the design and planning info they need as they need it. <img width="702" height="1252" width_o="702" height_o="1252" data-src="https://freight.cargo.site/t/original/i/eea7c86a5b54a27189d60c512a814a670d51271ac2b56f727a6295beb6395aff/ShopTrex_emailA.png" data-mid="24002674" border="0" src="https://freight.cargo.site/w/702/i/eea7c86a5b54a27189d60c512a814a670d51271ac2b56f727a6295beb6395aff/ShopTrex_emailA.png" /> <img width="724" height="1236" width_o="724" height_o="1236" data-src="https://freight.cargo.site/t/original/i/ec25d73961bbf40f865196bc15a9b0f9e42e4eefe888ff32a1b8a3e421cdc1fe/ShopTrex_emailD.png" data-mid="24003231" border="0" src="https://freight.cargo.site/w/724/i/ec25d73961bbf40f865196bc15a9b0f9e42e4eefe888ff32a1b8a3e421cdc1fe/ShopTrex_emailD.png" /><img width="706" height="1184" width_o="706" height_o="1184" data-src="https://freight.cargo.site/t/original/i/b34bbc6900fb52c73cb2caac82a2b42300acb90423cab319a3dafe1029fccdbd/ShopTrex_emailC.png" data-mid="24003269" border="0" src="https://freight.cargo.site/w/706/i/b34bbc6900fb52c73cb2caac82a2b42300acb90423cab319a3dafe1029fccdbd/ShopTrex_emailC.png" /> To drive to ShopTrex, we created inspiration-filled collateral available at both Lowe's and Home Depot. Customers still get plenty of design options, but with enough guidance to not get overwhelmed. <img width="1928" height="1248" width_o="1928" height_o="1248" data-src="https://freight.cargo.site/t/original/i/3fee7532f051e56a5a6d8cb1eb885c530f19f2d17b59cb4edf088a55b333981c/HDBro_3.png" data-mid="24005171" border="0" src="https://freight.cargo.site/w/1000/i/3fee7532f051e56a5a6d8cb1eb885c530f19f2d17b59cb4edf088a55b333981c/HDBro_3.png" /><img width="1872" height="1206" width_o="1872" height_o="1206" data-src="https://freight.cargo.site/t/original/i/3d65a8afd08b98fc8aa9444ce1d4b76a5f4eb7b6966033a8f740783b740a8eb0/HDBro_1.png" data-mid="24005173" border="0" src="https://freight.cargo.site/w/1000/i/3d65a8afd08b98fc8aa9444ce1d4b76a5f4eb7b6966033a8f740783b740a8eb0/HDBro_1.png" /> But what about the railing?After all that deck designing, most people are stumped on what to do with their railing. We created deck duos to give them some simple inspiration they can browse through like a fall fashion mag. The duos were available in-store as a deck of cards or online as an interactive experience. <img width="2188" height="1430" width_o="2188" height_o="1430" data-src="https://freight.cargo.site/t/original/i/051a54e372812d042d6cdd4719b996d93d821305d2ce5dc3a261a6f1c61f021f/railing-duos.png" data-mid="25105470" border="0" src="https://freight.cargo.site/w/1000/i/051a54e372812d042d6cdd4719b996d93d821305d2ce5dc3a261a6f1c61f021f/railing-duos.png" /> <img width="2236" height="1452" width_o="2236" height_o="1452" data-src="https://freight.cargo.site/t/original/i/b4a79eadc850e67ec125b02aac7b1bc1882348072434bbb1c2d3e3b514b139b0/island-mist.png" data-mid="25338479" border="0" src="https://freight.cargo.site/w/1000/i/b4a79eadc850e67ec125b02aac7b1bc1882348072434bbb1c2d3e3b514b139b0/island-mist.png" /> https://brookerandel.cargo.site/For-the-Fans Tue, 11 Sep 2018 19:05:04 +0000 Brooke Randel https://brookerandel.cargo.site/For-the-Fans DIGITAL CAMPAIGN: ANIMATION, CREATIVE DIRECTIONFor the Fans This one’s for the fans. Find your fandom on Instagram. :60 Spot - Animation Banners <img width="1200" height="628" width_o="1200" height_o="628" data-src="https://freight.cargo.site/t/original/i/bb7f2db1c8bec6ba21a1e68df8dac75882a8bb3eaf11aa4dccd730620974e33a/009_1004_ForTheFans_GLOBAL_Acq_EN_UAC_1200x628_Static_V2_IG_M2-285.png" data-mid="163679692" border="0" src="https://freight.cargo.site/w/1000/i/bb7f2db1c8bec6ba21a1e68df8dac75882a8bb3eaf11aa4dccd730620974e33a/009_1004_ForTheFans_GLOBAL_Acq_EN_UAC_1200x628_Static_V2_IG_M2-285.png" /> <img width="1200" height="628" width_o="1200" height_o="628" data-src="https://freight.cargo.site/t/original/i/ab1b3bc6024bbf4ac63216c10be290f0dc78ac7c049a0d1f48a2777dcca334fe/009_1004_ForTheFans_GLOBAL_Acq_EN_UAC_1200x628_Static_V1_IG_M2-285.png" data-mid="163679691" border="0" src="https://freight.cargo.site/w/1000/i/ab1b3bc6024bbf4ac63216c10be290f0dc78ac7c049a0d1f48a2777dcca334fe/009_1004_ForTheFans_GLOBAL_Acq_EN_UAC_1200x628_Static_V1_IG_M2-285.png" /><img width="1200" height="628" width_o="1200" height_o="628" data-src="https://freight.cargo.site/t/original/i/8058c35e89077d6c09e5f9ccf48059f51d28290f91a02c2e2c4b0a8a84d6e3c5/009_1004_ForTheFans_GLOBAL_Acq_EN_UAC_1200x628_Static_V3_IG_M2-285.png" data-mid="163679693" border="0" src="https://freight.cargo.site/w/1000/i/8058c35e89077d6c09e5f9ccf48059f51d28290f91a02c2e2c4b0a8a84d6e3c5/009_1004_ForTheFans_GLOBAL_Acq_EN_UAC_1200x628_Static_V3_IG_M2-285.png" /> A collaboration between Instagram / DEPT / Bien.