For the Fans
This one’s for the fans. Find your fandom on Instagram.
:60 Spot - Animation
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A collaboration between Instagram / 3Q DEPT / Bien.
Move the World
Creativity is contagious. Especially on Instagram Reels.
:60 Global Spot ft. Natania
:60 Global Spot ft. Natania
:15 Localized Spots ft. Natania
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A collaboration between Instagram / 3Q DEPT / UMG / Cut & Run / MAS / Jogger / C41 Media.
Hungry, Hungry Humans
It’s one thing to go to a festival. It’s another to start a scene.
For the Life is Beautiful festival in Las Vegas, Snickers wanted to make a stir for its fans and for its new flavors: hazelnut, peanut butter, almond and crispy.
To engage these festival-goers, my creative team knew we needed something big. Something exciting. Something to feed their competitive side.
We called it Hungry, Hungry Humans.
To engage these festival-goers, my creative team knew we needed something big. Something exciting. Something to feed their competitive side.
We called it Hungry, Hungry Humans.
Inspired by the classic board game, our inflatible version had people leaping and diving to grab as many new Snickers flavors as they could from the center. The only thing holding them back? A tether, of course, and one minute on the clock. With my team, I developed the concept, rules and communication for this game and overall festival activation.
To say it was a big hit would be (in my opinion) an extremely fair pun.
To say it was a big hit would be (in my opinion) an extremely fair pun.
Interesting is Good
Everyone who knows about WHYY—Philly’s NPR station— listens.
The problem is that not everyone knows about WHYY. This awareness campaign gave people a reason to try the station: be fascinated now, be fascinating later.
Working closely with my creative team, I wrote headlines to intrigue drivers, commuters and pedestrians to open their ears and get more interesting.
Color You Can Hold
This insight led my team to streamline how Trex, the world's #1 decking brand, sells their high-performance, high design products.
On shop.trex.com, shoppers can find board samples to purchase and compare at home.
Since board samples are durable enough to be sent without packaging, we put stickers on them to give shoppers an easy place to get started.
To start, my creative team built ShopTrex, an ecommerce platform that allows customers to buy board samples and test them out at home just like they would with paint chips.
We supported this with helpful messaging on the board samples themselves and a robust email marketing strategy that serves people the design and planning info they need as they need it.
To drive to ShopTrex, we created inspiration-filled collateral available at both Lowe's and Home Depot. Customers still get plenty of design options, but with enough guidance to not get overwhelmed.
But what about the railing?
After all that deck designing, most people are stumped on what to do with their railing. We created deck duos to give them some simple inspiration they can browse through like a fall fashion mag. The duos were available in-store as a deck of cards or online as an interactive experience.
