Color You Can Hold
This insight led my team to streamline how Trex, the world's #1 decking brand, sells their high-performance, high design products.
On shop.trex.com, shoppers can find board samples to purchase and compare at home.
Since board samples are durable enough to be sent without packaging, we put stickers on them to give shoppers an easy place to get started.
To start, my creative team built ShopTrex, an ecommerce platform that allows customers to buy board samples and test them out at home just like they would with paint chips.
We supported this with helpful messaging on the board samples themselves and a robust email marketing strategy that serves people the design and planning info they need as they need it.
To drive to ShopTrex, we created inspiration-filled collateral available at both Lowe's and Home Depot. Customers still get plenty of design options, but with enough guidance to not get overwhelmed.
But what about the railing?
After all that deck designing, most people are stumped on what to do with their railing. We created deck duos to give them some simple inspiration they can browse through like a fall fashion mag. The duos were available in-store as a deck of cards or online as an interactive experience.
