Big Mood Gifting
Friends don’t send sweets. They send sweet gifs.
With this in mind, my creative team developed one sweet and seamless microgifting program for Snickers.
With this in mind, my creative team developed one sweet and seamless microgifting program for Snickers.
Integrating social media, in-store QR codes, SMS texting and eCommerce, Big Mood Gifting was deeply rooted in all things digital. Including Internet humor.
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Here’s how it worked.
😳😳😳
Here’s how it worked.
When people landed on the microsite, we gave them six big mood videos to choose from, each with its own silly vibe. Featuring rapper Caleon Fox, these videos made gifting a Snickers bar particularly hilarious.
Moods:
Lovey Dovey
Surprised Like Whoa
Say What Now?!
Ferociously Hungry
Whoops, Fumbled That
Uh-Huh Sure
See all the videos at snickersbigmood.com
Lovey Dovey
Surprised Like Whoa
Say What Now?!
Ferociously Hungry
Whoops, Fumbled That
Uh-Huh Sure
See all the videos at snickersbigmood.com
Once users selected a mood, all that was left was personalizing and paying. Their friend then received a text with the video and an e-gift card to redeem a Snickers at Walmart.
To drive traffic to the site, my team created Instagram stories and posts, as well as in-store displays, a text script for the chatbot and more. I wrote all the copy for the program and helped develop the overall concept.
Recognition:
Silver REGGIE Award (Innovative Commerce Marketing)
Press:
AList
Candy & Snack Today
Drug Store News
Mobile Marketer