Brooke Randel
Hi there. I’m Brooke Randel, a writer & ACD in Chicago.
For the last 13 years, I’ve been writing and creative directing brand and digital campaigns. My specialty is in tone of voice, something I bring to every medium I touch: broadcast, radio, digital, print, video and retail. Outside of advertising, I write fiction and narrative non-fiction and when I’m not doing that, I like to climb, make ice cream and occasionally sleep.
For the last 13 years, I’ve been writing and creative directing brand and digital campaigns. My specialty is in tone of voice, something I bring to every medium I touch: broadcast, radio, digital, print, video and retail. Outside of advertising, I write fiction and narrative non-fiction and when I’m not doing that, I like to climb, make ice cream and occasionally sleep.
Experience
3Q DEPT // Associate Creative Director, Copy
Brands: Instagram
Integer (TBWA) // Senior Copywriter
Brands: M&M'S, Snickers, Skittles, Starburst, Maltesers, Dove Chocolate, KIND, Extra, Orbit Gum, Miller Lite, Coors Light, Coors Banquet
Karma Agency // Writer
Brands: Trex, WHYY (NPR), Comcast, FMC, Curtis Institute of Music, Opera Philadelphia, Main Line Health, Kermit, Gabelli School of Business, Suburban Square, St. Chris
Sears // Copywriter
Brands: Sears, Kmart, Craftsman, Kenmore
Freelance // Copywriter
Agencies: Friends at Work, Happy Strategy, Huge, Love & the Machine, Remade, ThoughtMatter
Brands: Instagram
Integer (TBWA) // Senior Copywriter
Brands: M&M'S, Snickers, Skittles, Starburst, Maltesers, Dove Chocolate, KIND, Extra, Orbit Gum, Miller Lite, Coors Light, Coors Banquet
Karma Agency // Writer
Brands: Trex, WHYY (NPR), Comcast, FMC, Curtis Institute of Music, Opera Philadelphia, Main Line Health, Kermit, Gabelli School of Business, Suburban Square, St. Chris
Sears // Copywriter
Brands: Sears, Kmart, Craftsman, Kenmore
Freelance // Copywriter
Agencies: Friends at Work, Happy Strategy, Huge, Love & the Machine, Remade, ThoughtMatter
Recognition
Gold ADDY (Integrated Campaign) // Philadelphia ADDY Awards
Silver ADDYs (Film & Video, Animation; Internet commercial, Campaign; Brochure, Single) // Philadelphia ADDY Awards
Silver REGGIE (Innovative Commerce Marketing) // ANA REGGIE Awards
In-house Design Award // HOW Magazine
Best Viral Marketing Campaign of the Year // American Business Awards
Best Word of Mouth/Viral Marketing Program // PRSA Bronze Anvil
Silver ADDYs (Film & Video, Animation; Internet commercial, Campaign; Brochure, Single) // Philadelphia ADDY Awards
Silver REGGIE (Innovative Commerce Marketing) // ANA REGGIE Awards
In-house Design Award // HOW Magazine
Best Viral Marketing Campaign of the Year // American Business Awards
Best Word of Mouth/Viral Marketing Program // PRSA Bronze Anvil
Writing
I write fiction and narrative non-fiction. Read more at brookerandel.com.