Brooke Randel
Hi there. I’m Brooke Randel, a writer & CD in Chicago.
For the last 18 years, I’ve been writing and creative directing brand and digital campaigns. My specialty is creative POV: having one, sharing it clearly, and motivating teams to execute. I bring my creative and narrative lens to everything I work on from conceptual campaigns to social, video, and experiential programs. Outside of advertising, I write fiction and nonfiction, and when I’m not doing that, I like to climb, make ice cream and occasionally sleep.
For the last 18 years, I’ve been writing and creative directing brand and digital campaigns. My specialty is creative POV: having one, sharing it clearly, and motivating teams to execute. I bring my creative and narrative lens to everything I work on from conceptual campaigns to social, video, and experiential programs. Outside of advertising, I write fiction and nonfiction, and when I’m not doing that, I like to climb, make ice cream and occasionally sleep.
Experience
DEPT Agency // Associate Creative Director, Copy
Brands: Instagram, Facebook, WhatsApp
Integer (TBWA) // Senior Copywriter
Brands: M&M'S, Snickers, Skittles, Starburst, Maltesers, Dove Chocolate, KIND, Extra, Orbit Gum, Miller Lite, Coors Light, Coors Banquet
Karma Agency // Writer
Brands: Trex, WHYY (NPR), Comcast, FMC, Curtis Institute of Music, Opera Philadelphia, Main Line Health, Kermit, Gabelli School of Business, Suburban Square, St. Chris
Sears // Copywriter
Brands: Sears, Kmart, Craftsman, Kenmore
Freelance // Copywriter
Agencies: Friends at Work, Happy Strategy, Huge, Love & the Machine, Remade, ThoughtMatter
Chestnut Review // Prose Editor
Brands: Instagram, Facebook, WhatsApp
Integer (TBWA) // Senior Copywriter
Brands: M&M'S, Snickers, Skittles, Starburst, Maltesers, Dove Chocolate, KIND, Extra, Orbit Gum, Miller Lite, Coors Light, Coors Banquet
Karma Agency // Writer
Brands: Trex, WHYY (NPR), Comcast, FMC, Curtis Institute of Music, Opera Philadelphia, Main Line Health, Kermit, Gabelli School of Business, Suburban Square, St. Chris
Sears // Copywriter
Brands: Sears, Kmart, Craftsman, Kenmore
Freelance // Copywriter
Agencies: Friends at Work, Happy Strategy, Huge, Love & the Machine, Remade, ThoughtMatter
Chestnut Review // Prose Editor
Recognition
Gold ADDY (Integrated Campaign) // Philadelphia ADDY Awards
Silver ADDYs (Film & Video, Animation; Internet commercial, Campaign; Brochure, Single) // Philadelphia ADDY Awards
Silver REGGIE (Innovative Commerce Marketing) // ANA REGGIE Awards
In-house Design Award // HOW Magazine
Best Viral Marketing Campaign of the Year // American Business Awards
Best Word of Mouth/Viral Marketing Program // PRSA Bronze Anvil
Silver ADDYs (Film & Video, Animation; Internet commercial, Campaign; Brochure, Single) // Philadelphia ADDY Awards
Silver REGGIE (Innovative Commerce Marketing) // ANA REGGIE Awards
In-house Design Award // HOW Magazine
Best Viral Marketing Campaign of the Year // American Business Awards
Best Word of Mouth/Viral Marketing Program // PRSA Bronze Anvil
Writing
I write fiction and nonfiction. My memoir Also Here was published by Tortoise Books. Read more at brookerandel.com.
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