In the UK, Maltesers candies are known for their cheeky, playful attitude. (Watch Ed Sheeran stuff his face with the chocolaty delights here.) 

For the brand's US launch, my team wanted to bring that same jaunty spirit to product trials at Target with something a little unpredictable: a fortune teller.

With a coupon on the backside, our Maltesers fortune teller made trying the product a silly and prophetic experience. And in a one-day test reaching 69,000 Target guests, it helped increase sales by 808%. Welcome to the US, kid.

The fortunes, for those who don't read upside down and sideways:

You can control the weather, just not here

Pigeons like you more than other people

A dog will hold extra long eye contact with you

You will have a deeply confusing dream tonight

Whatever you do, don't turn around

Time to unleash your hidden talent

A scientist will name a new type of fish after you

You are a rock star in disguise